The Ministry of Education has begun implementing President William Ruto's directive to strengthen Kenya's creative economy by bringing professional artists into the Kenya Music Festival to mentor students.
The initiative aims to bridge the gap between classroom learning and the creative industry by exposing learners to experienced performers.
Education officials believe the move will improve the quality of student performances, nurture talent from an early age, and create stronger pathways into careers in music, drama, film, and other creative fields.

Education Ministry Implements New Mentorship Programme for Student Artists
The Ministry of Education has officially started integrating talented non-teacher artists into the Kenya Music Festival as part of efforts to boost artistic excellence among learners.
Speaking during the opening of the Nairobi regional Kenya Music Festival at Buru Buru Girls on Wednesday, July 1, the ministry's Head of the Directorate of Field Coordination and Co-curricular Activities, Nelson Sifuna, confirmed that the programme is already underway.
According to Sifuna, professional artists will work directly with students, offering mentorship, practical skills and industry experience that many learners would otherwise struggle to access.
The ministry believes the collaboration will improve the quality, creativity and relevance of performances while preparing learners for opportunities beyond the classroom.
"As you are aware, the President directed that we find ways and means of even incorporating those artists who are talented, but they are not teachers," Sifuna said.
He added that the ministry had already begun implementing the directive and was confident the artists would positively contribute to students' development.
Ruto's Directive Expands Creative Learning Opportunities
The latest initiative follows President William Ruto's directive issued during the Kenya National Film Festival at State House in April.
At the event, the President instructed the Ministry of Education to fully support drama and film festivals as structured learning programmes rather than treating them as ordinary co-curricular activities.
Ruto argued that creative arts play a critical role in developing confidence, innovation and practical skills among young people.
He also directed that drama festivals receive full government funding through the Ministry of Education to strengthen talent development across schools.
The latest mentorship programme represents one of the first major steps towards implementing that vision.
Kenya Music Festival Supports Competency-Based Education
Education officials also highlighted the growing role of the Kenya Music Festival in supporting the Competency-Based Education (CBE) curriculum.
Music Festival Chairperson Frederick Ngala described the competition as a practical platform that allows learners to apply classroom knowledge through performance.
He said students pursuing the sports science and creative arts pathway benefit by showcasing their abilities while exploring future career opportunities.
Ngala also encouraged parents to support their children's talents instead of limiting them to traditional career choices.
Key Changes Under the New Programme
| Initiative | Expected Benefit |
|---|---|
| Professional artists mentoring students | Improved performance quality and industry exposure |
| Government support for festivals | Stronger talent development programmes |
| Integration with CBE | Practical learning through creative arts |
| Career mentorship | Clear pathways into creative professions |
| Collaboration with industry professionals | Enhanced artistic skills and innovation |
The Kenya Music Festival remains one of the country's largest co-curricular programmes, bringing together learners from early childhood education institutions, primary schools, secondary schools, colleges and universities.
More than 600 competition classes are featured annually, making the event one of Kenya's biggest talent development platforms.
Successful participants from the four-day Nairobi regional festival will qualify for the national championships scheduled for August.
Equity Group Commits Ksh25 Million to Support Festival
The creative arts programme also received a major financial boost after Equity Group pledged Ksh25 million to support this year's Kenya Music Festival.
The sponsorship marks the second consecutive year the financial institution has backed the event.
Speaking during the festival, Equity Group's Head of Education Peter Ndoro reaffirmed the company's commitment to promoting education, innovation, and creativity among Kenyan learners.
Kenya Music Festival at a Glance
| Area | Details |
|---|---|
| New initiative | Professional artists to mentor students |
| Implementing institution | Ministry of Education |
| Basis | President William Ruto's directive |
| Festival scope | More than 600 competition classes |
| National championships | August 2026 |
| Corporate support | Ksh25 million from Equity Group |
The integration of professional artists into the Kenya Music Festival marks a significant shift in how creative education is delivered in schools.
By connecting learners with experienced industry professionals, the Ministry of Education hopes to strengthen talent development while preparing students for meaningful careers in Kenya's growing creative economy.